How do we market our new album? Part 2
A few days back I wrote about how we were thinking about marketing our new album. Well, Barbary Lion was ready for release a couple of evenings back. By which I mean I had all the tunes and I had the cover artwork.
Much though we despise the majority of the traditional record labels, one advantage they had was underpaid minions whose tedious task it was to deal with admin. The first place we had decided to place Barbary Lion was on our Bandcamp page. Bandcamp is cool. You can sell at a fixed price, sell on a ‘name your own price’ basis with a set minimum or sell on a ‘name your own price’ basis with no set minimum ie it’s free for the skint or tight. For ideological reasons (and, indeed, practical reasons) we want our music to be available free but we don’t object to money. We’re not mad.
Anyway – it took about five hours to upload all the 24 bit WAV files, artwork etc. That was a long evening! Within the first 24 hours, there were a couple of sales for money and a respectable number of free downloads. The sales were to a member of the band who wanted to see what the process was like and a good friend of the band (bless him!). I guess a lot of smaller artists’ sales are to their mums and friends! So – how do we reach beyond our direct contacts and attract the attention of likely music fans who don’t currently know us?
After pimping the album heavily to contacts, groups and friends on Facebook, I created a Facebook advert. Facebook has a very strange and arcane system of paying for adverts. I won’t even try to explain it but it is very targeted so potentially it is reaching exactly the right kind of people. Anyway, I am skint so initially I’m spending a mere £15 over two days and will see what happens. I’ll let you know.
Next up I will be uploading the tunes to our aggregator, Tunecore, which places music in download stores such as Amazon, eMusic, iTunes etc.
It’s going to be another long evening…