The Playbutton is, in one sense, utter music industry bollocks but in another sense it is quite cool.
The Playbutton is a digital music album in the form of a badge, providing album artwork that you can wear. Pin it to your lapel, plug in a pair of headphones and you can walk down the street displaying your musical taste as you listen.
Playbutton is a small company, with a mixture of full-time and part-time staff. As well as having four people in New York, it has two in Tokyo, two in Barcelona and one in London.
Eight initial releases are scheduled to come out following the official launch of Playbutton in February 2011. It sounds like they may be pricey, though, with bands selling them for £10 at gigs but up to double that in other contexts.
There’s a BBC article with some more details HERE.