Skip to content

How to market indie music the Google way

October 20, 2009

This is the second article on the MADE website I’m recommending for you today. It’s about scarcity vs abundance in music marketing. Here’s a quote – out of context here, so go read the FULL ARTICLE:

Google was the first company that really understood how to use the abundance that the Web provides to its advantage. Google uses the content that other people produce to make money for itself through search advertising. Yahoo, on the other hand, has largely embraced scarcity. It makes most of its money by directing people to its site where it sells banner ads at a high price. That’s why it tries to bait you into reading its mostly low quality content with catchy headlines. Google’s won. Yahoo’s lost.

Advertisements
No comments yet

Let us know what you think of this post. Thanks!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: