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How to market indie music the Google way

October 20, 2009

This is the second article on the MADE website I’m recommending for you today. It’s about scarcity vs abundance in music marketing. Here’s a quote – out of context here, so go read the FULL ARTICLE:

Google was the first company that really understood how to use the abundance that the Web provides to its advantage. Google uses the content that other people produce to make money for itself through search advertising. Yahoo, on the other hand, has largely embraced scarcity. It makes most of its money by directing people to its site where it sells banner ads at a high price. That’s why it tries to bait you into reading its mostly low quality content with catchy headlines. Google’s won. Yahoo’s lost.

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