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Useful overview of digital music possibilities

January 23, 2009

I came across a useful series of brief articles on the IODA website:  about the current state of play in the  digital download world.

The first of the sequence of linked articles may be seen here:

They obviously have a position on the subject that is rooted in their  own business vision but the articles do give a concise overview of the issues and where the music industry may be heading.

9 Comments leave one →
  1. January 23, 2009 8:30 pm

    I see the future of pretty much all organisations being one where you have to re-thinnk constantly… the goal-posts haven’t just moved, they are now on wheels!

    two teenager programers can knoacker your business model over night if they write a program to steal your revenue and allow others to do the same easily….

  2. January 24, 2009 12:21 pm

    As Kevin Arnold mentions, “The Long Tail” is something that is extremely important in the download world.

    I still regularly get downloads of podcasts from September, October 2007, well after what I consider the “shelf life” of my podcast.

    Also the more podcast shows I’ve had out there, the more downloads I get, because each new listener downloads a proportion of the old shows as well.

    Should this be the same for artists such as yourself? If you put all the tracks you created out there for download, then would new listeners download one, several, or all the tracks? Would they come back for more?

    When you purchase a CD in a shop, or online, you’re generally focused on that one product, but with the download world you could be tempted to purchase more if it were available. Much like we do in supermarkets, adding more into the trolley as we pass.

    So should artists be aiming to get their tracks into a collective online service, or setting up their own thing? If you’re only selling one product, how big is your long tail?

  3. January 24, 2009 12:58 pm

    We’re already seeing that with the Secret Archives podcast. As I write this , episode 1 has 43 downloads – it only had 20 when episode 2 came out. Each time we add another episode the numbers on all previous ones go up.

    Incidentally, episode 4 is being uploaded as I write this!

  4. January 24, 2009 1:24 pm

    Have you seen the stats for Pete’s (awesome) podcast?

    We have come far Don Vince, but we still have a long way to go.

  5. January 24, 2009 2:32 pm

    Every journey begins with a single step Guy! I’m three years into the journey and (comparsed to some) I’m still only taking baby steps.

    Always worth spreading the word at various podcast directories such as…

    Plus if Guy, Louis, Peter and myself add reviews at iTunes it also helps!

  6. January 25, 2009 11:17 am

    hmm iTunes – i would have to re-install it… i shall wait for the wife to get back with her laptop and do it from there!!!

  7. February 21, 2009 6:32 pm

    Maaaan, you know there is such thing in the web like search engine, if you don’t, go there to understand why this post is bullshit

  8. February 21, 2009 10:35 pm

    Yes, amazingly, we’ve heard of Google.

    Why does Google’s existence make a series of articles about digital marketing bullshit? If they’re bullshit articles, perhaps you can enlighten us as to why you think they are. Are you a successful marketing guru with an alternative business model?

  9. February 22, 2009 8:06 am

    Vince, we got our first heckler!
    How cool is that!!!

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